Dreamforce 2024 was buzzing with innovation, and Commerce Cloud attendees were given a glimpse of what’s to come. Salesforce emphasized the four pillars that drive its development (Connected & Complete, AI, Data & Personalization, Total Cost of Ownership, and Trusted). But beyond those pillars, two key takeaways clearly resonated with the audience.

First, Salesforce is laser-focused on making Commerce Cloud incredibly easy to set up – likely a strategic response to Shopify Plus’s aggressive push into the B2B market. This was particularly evident at the Commerce on Salesforce Product Roadmap session, where the product marketing team showcased upcoming features designed to simplify the entire Commerce Cloud experience.  The second takeaway? An unwavering commitment to ensuring every new feature drives conversions.

Below you will find a list of the major Commerce Cloud feature announcements made at Dreamforce 2024 with those highlighted in blue that most captured the interest of us here at  AAXIS.

Commerce Cloud (B2B/DTC) Dreamforce Feature Announcements

• Shopper Messaging – GA Feb ‘25
  • Easily leverage out-of-the-box shopper messaging emails with zero click setup
• Marketing Cloud on Core for Commerce – GA Feb ‘25
  • Launch targeted campaigns with common segmentation across Commerce & Marketing
• Subscriptions – GA Feb ‘25
  • Handle end-to-end self service subscriptions powered by RLM & Salesforce Payments
• Product Bundles – GA Oct ‘24 + Feb ‘25
  • Maximize sales by grouping products together as a single offer
• Mini-Cart – GA Oct ‘24
  • Deliver an enhanced shopping experience with a compact mini cart
• Managed Checkout – GA Oct ‘24
  • Set-up a high-converting checkout experience in minutes
    • Easily set-up Checkout
    • Increase Conversion with 1-Click Checkout
    • Reduce Friction with Autocomplete
  • Expanded Payments for Salesforce Checkout – GA Oct ‘24 + Feb ‘25
    • Launch faster without integrations, using Native Payments, Shipping and Tax
      • Bring-Your-Own Adyen – Oct ‘24
      • Bring-Your-Own Strip – Feb ‘25
      • Leverage Shoppers Existing Wallets – Oct ‘24
    • Checkout Everywhere – GA Oct ‘24 + Feb ‘25
      • Embed Checkout into any App across your Salesforce implementation with Pay Now
    • Buyer Agent (Agentforce) – GA Feb ‘25
      • Elevated B2B Buying Experience
        • Product Search Assistant
        • Conversational Reorder
        • Where is My Order (WISMO)
      • Merchant Agent (Agentforce) – GA Oct ‘24
        • Use a Conversational interface in natural language
          • Create Promotions
          • Conversational Insights and Analytics
          • Guided, Intelligent Merchandising
        • Unified Insights – GA Oct ‘24
          • Boost Business Performance with Insights led Recommendations
        • Website Design Workspace – GA Oct ‘24
          • Streamline your storefront design
        • Checkout Extensibility – GA Oct ‘24
          • Further Unlock Extensibility with an Added Suite of Tools
            • Custom Fields in Checkout
            • Flexible and Customizable Cart
            • Unlock the Power of Cart Calculate API
          • Inventory Management Workspace – GA Oct ‘24
            • Easily setup and optimize your inventory
              • Enhanced Inventory UI
              • Easily Manage and Maintain Inventory
              • CSV Import for Inventory – Feb ‘25
            • Best in Class Scale & Performance – GA Feb ‘25
              • Lightnin-fast page loads & checkout
                • New Experience Delivery Framework
                • Faster Page Loads
                • Intelligent CDN Caching
              • Search Index Error Handling – GA Oct ‘24
                • Proactively identify and resolve indexing issues
                  • Reduce Setup Time
                  • Improve Revenue Opportunities
                  • Simplified Troubleshooting

Conclusion

This year’s Dreamforce provided a clear picture of where Commerce Cloud is headed. Salesforce is committed to empowering businesses of all sizes with a platform that’s not only powerful and feature-rich but also incredibly easy to use and optimized for conversions. By prioritizing ease of setup and doubling down on features that drive revenue, Commerce Cloud is poised to help businesses thrive in an increasingly competitive e-commerce landscape.

Want to learn more about how the latest Commerce Cloud features can benefit your business? Contact AAXIS today for a free consultation. Our team of experts can help you leverage these innovations to optimize your e-commerce strategy and drive growth. Contact AAXIS today!