In their fireside chat-style presentation, Ali Arsanjani, Head of AI CoE at Google, Kaushal Kurapati, SVP of Product Management AI & Search at Salesforce, and Seth Siciliano, Head of horizontal ISV partnerships at Google, discussed Salesforce’s “zero-copy data sharing.” 

In summary, Salesforce and Google Cloud have partnered to allow you to access your data on both platforms without the need to move it. This simplification of data sharing reduces costs and helps companies leverage their investments in both platforms. You can merge your Salesforce customer data with your Google Cloud data to obtain a more comprehensive view of your customers. 

For example, suppose one of your B2B customers has a poor experience with an order and returns it. That information is siloed in Google BigQuery. When the customer calls, he/she is frustrated and has certain expectations that your sales representative is not aware of. With zero-copy data sharing, this data becomes instantly available to your rep, enabling him/her to handle the customer more effectively and retain them. 

Customer data is crucial and foundational to a company. Trapped and siloed data can now be liberated, allowing it to converge and uncover the proverbial needle in the data haystack. This is achievable even if the data columns do not match exactly. With generative AI, issues such as mismatched schemas and unclean data can still be utilized effectively. 

The integration of Salesforce and Google Cloud through zero-copy data sharing is a game-changer for businesses aiming to enhance customer experience and operational efficiency. By breaking down the barriers of trapped data, companies can now access a more holistic view of their customer interactions and make informed decisions swiftly. This technological leap forward promises to streamline processes, reduce costs, and empower companies to maximize their digital investments. 

We invite you to connect with us and explore how this groundbreaking partnership between Salesforce and Google Cloud can transform your business. Whether you are looking to enhance your ecommerce, streamline data management, or leverage advanced AI capabilities, we are here to support your journey. Connect with us today to unlock the full potential of your data and drive your business forward.