The Oracle Commerce Platform was previously the industry’s top digital commerce platform for large enterprises. Today, customers still on this platform are compelled to migrate to another platform for a multitude of reasons. In some instances, the technology leader (CIO/CTO) is concerned with the outdated technology stack and monolithic architecture.  In other cases, business leaders have been offered very few, if any, innovative product features or roadmap items for their digital commerce channel in recent years. These issues, along with other aspects of a sunsetting platform, significantly impact the value of the investment, especially when considering the substantial recurring maintenance and licensing costs–a significant challenge for Finance and Operations annually. 

However, the process of migrating from the Oracle Commerce Platform can pose significant challenges and risks for many businesses. It demands careful consideration of the numerous customizations that have been implemented over the years, a profound understanding of the requirements and objectives set forth by both the business and technology units within the organization, and the appropriate utilization of the capabilities offered by the new platform. 

Oracle Commerce Platform (OCP) Knowledge 

Companies purchased Oracle Commerce for its powerful, modular base platform and the ability to extend to meet precise business requirements that are often complex and unique to the customer’s organization.  Beyond the core commerce features, it’s important to assess these key areas that are often used and may have been customized prior to considering a new platform: 

• 个性化 
• User experience and layout management 
• Site content merchandising 
• Search and guided navigation 
• Product information management 
• User and organization management 
• Content & digital asset Management 
• Multi-site, multi-organization Management 
• Pricing, promotion, and discounts 
• Reusable components 
• Custom components and services 
• Event-driven workflows 
• Order management and fulfillment 
• Self-service capabilities 
• Integrations with 3rd party systems 

Understanding of the Business and Technical Needs 

Beyond lift-and-shift, the migration point is an opportune time to re-evaluate what’s relevant to keep, what’s important to change, and what’s new to adopt. The journey must account for the current and future needs of the organization from both the business and technology perspectives, such as the following: 

Business Requirements & Goals 

• Unique requirements along key business workflows: order & quote capture, purchase approvals, pricing, inventory, and customer data. 
• Complete attribution of core data entities 
• Configurable products, personalize-able products, and other rule-based constraints 
• Personalized content strategy 
• Sites management 

Technology Requirements & Goals 

• Core development frameworks 
• API/microservices architecture 
• Extensibility of platform core behavior and data entities 
• On-demand scalability 
• Cloud-native technologies and tools 

Benefits of Migrating to the Salesforce Commerce 

Salesforce Commerce offers many advantages by virtue of being a product of the first cloud-based Customer Relationship Management (CRM) company. As a cloud-native platform, it scales easily and is designed for high-volume online transactions for both B2C and B2B businesses. It integrates seamlessly with other Salesforce products commonplace to B2B companies, such as Sales, Service, Marketing and a host of third-party services.  Other benefits include: 

• Omni-Channel capabilities merge eCommerce, order management, and offline store operations in one SaaS solution enabling business across multiple channels on a single platform
• Customized digital storefronts and personalized customer experiences with Einstein Recommendations  
• Support for mCommerce and rich mobile experiences 
• Predictive Intelligence with Salesforce Einstein AI Discovery and Prediction Builder  
• Enhanced scalability, reliability and security are built into the Salesforce multi-tenant cloud platform  
• Robust AppExchange and Partner Ecosystem for additional features and services 

Migrating from the Oracle Commerce Platform is an essential decision for organizations seeking to thrive in the digital age. Salesforce Commerce offers a modern, cloud-based platform tailored for e-commerce, providing businesses with the agility, scalability, and innovation necessary to stay competitive. Making this transition enables companies to harness the power of customer-centric technology, enhancing their ability to deliver personalized shopping experiences and connect with customers across various channels. 

Additionally, the Salesforce ecosystem integrates a range of customer relationship management tools and data analytics capabilities, facilitating data-driven decision-making. This migration is a strategic move toward revitalizing and energizing your approach to e-commerce. It will enable your business to adapt, grow, and remain relevant in the fast-paced world of online retail. 

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