资源库
业务目标
WOM, a telecommunications company based in Chile, and established in 2015, has become a significant provider of mobile phone and mobile broadband services. They offer a variety of multimedia plans, prepaid services, and mobile devices.
WOM partnered with AAXIS to enable their new and existing customers to sign up for postpaid lines, purchase/upgrade devices, and perform phone number portability using a new digital channel, without involving the call center or physical stores. They also aimed to reduce the operational cost of the call center by creating enhanced self-service capabilities online.
实施
WOM partnered with AAXIS to enable digital commerce
- 基于TMF Open API标准，整合现有企业前后端系统，为WOM的数字生态系统提供了蓝图
- 实施基于云的内容管理解决方案，管理所有数字渠道的数字内容
- 采用微前端设计，开发新的前后端分离的用户APP，提供高效和可扩展的展示层，以支持多样化的电子商务网站、自助服务和营销站点
- 增强在线交易功能，使客户可以在不依赖呼叫中心或实体店的情况下通过数字渠道购买新线路、迁移现有线路、支付账单及购买手机
收效与成果
通过应用高可扩展和灵活的技术栈优化运营成本，实现全球扩张
Reduced call center costs by enabling
self-service capabilities.
标准化收购品牌的系统整合流程，提高效率
中心化的自助服务平台提升客户满意度
推出敏捷功能，缩短新业务上线时间
服务
咨询服务
电子商务
企业上云
数据与AI
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