The Big Picture

A global leader in events and trade shows successfully transformed its exhibitor ordering experience through a strategic partnership with AAXIS. The collaboration delivered a first-of-its-kind digital platform that enabled online, self-service exhibition management—replacing manual processes with an automated system that has dramatically improved operational efficiency and financial performance.

Why it Matters

The events industry has historically relied on manual, offline processes requiring significant staff intervention. This digital transformation represents a breakthrough in an industry where no commercial off-the-shelf (COTS) solutions existed for the complex requirements of exhibition management. By creating a digital solution for processes previously handled through paper forms and customer service agents, the company has established a competitive advantage while improving the experience for exhibitors and event organizers. So, how much of an impact can moving away from paper processes be? Significant! Highly impactful!

By the Numbers

The transformation delivered impressive results across several key metrics:

• 36% increase in Average Order Value

• 31% growth in online revenue

• 2.5 weeks reduction in event setup time

Additionally, the company saw a significant decrease in contact center calls and achieved faster order processing and payment collection timeframes.

The Challenge

Prior to the transformation, the company faced multiple operational hurdles in their exhibition management process. Event booking, booth customization, and event planning were entirely offline and required guidance from sales and customer service agents due to inherent complexities that varied based on venue, booth space, and requirements like power and safety. Manual order forms and PDF kits created inefficiencies while event setup required extensive IT involvement, creating bottlenecks and delays.

The Solution

AAXIS developed a comprehensive digital platform that addressed these challenges through several innovations:

• Created a self-service exhibition management system when no commercial solutions existed

• Streamlined the exhibitor ordering process and replaced manual forms with smart online content

• Enhanced search and filtering capabilities for better user experience

The platform also integrated seamlessly with enterprise systems while addressing security vulnerabilities and reducing technical debt. Show organizers gained better tools to preview their events earlier and understand event-specific pricing, allowing their event sites to go live sooner.

What’s Next

This successful digital transformation positions the company to build on these accomplishments in several ways. They can further reduce dependence on manual processes and continue expanding online revenue streams. The platform opens possibilities for additional self-service capabilities and potential expansion to new markets, setting new standards for digital efficiency in the events industry.

The Bottom Line

By embracing digital transformation, this global events leader has not only improved its operational efficiency and financial performance but has also created a better experience for exhibitors and event organizers. The initiative demonstrates how even industries with complex, traditionally offline processes can benefit significantly from thoughtful digital innovation, resulting in measurable improvements to both the top and bottom lines.

Ready to Transform Your Business

Want to revolutionize your customer experience and drive significant revenue growth? Schedule a consultation with AAXIS today to explore how their digital transformation expertise can deliver measurable results for your organization.