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Business Objective

Braskem, Latin America’s largest petrochemical company, collaborated with AAXIS to modernize its traditional, mostly offline operations. This strategic partnership, established in 2018, facilitated Braskem’s transformation into a digital leader, driving innovation in customer engagement practices.

Execution

Leveraging ORO Commerce, AAXIS built a scalable omnichannel digital commerce platform that helped Braskem transform the way they interacted with their customers. Branded by Braskem as the EDGE platform, the digital presence offered critical real-time sales order and shipment tracking information to both customers and inside sales teams.

Improved operational efficiency by shifting customers away from manual processes to digital ordering.
Increased customer satisfaction by providing the ability to accurately forecast through personalized dashboards.
Introduced digital self-servicing that enabled Account Managers to concentrate on improving and expanding relationships.
Increased efficiency of Customer Support Reps (CSRs) by producing custom dashboards to highlight regional information and KPI’s.
Enabled CSR’s to leverage GenAI to respond to customer service inquiries.
Reduced operating costs by allowing customers to remit payment online.
Allowed Braskem customers to control costs, optimize delivery and adhere to safety specs, by providing the ability to ‘load’ their own trucks when needed.
Aided Braskem to better plan manufacturing demands through forecast data analysis.