Resource Library
Business Objective
Braskem, Latin America’s largest petrochemical company, collaborated with AAXIS to modernize its traditional, mostly offline operations. This strategic partnership, established in 2018, facilitated Braskem’s transformation into a digital leader, driving innovation in customer engagement practices.
Execution
Leveraging ORO Commerce, AAXIS built a scalable omnichannel digital commerce platform that helped Braskem transform the way they interacted with their customers. Branded by Braskem as the EDGE platform, the digital presence offered critical real-time sales order and shipment tracking information to both customers and inside sales teams.
- Improved operational efficiency by shifting customers away from manual processes to digital ordering.
- Increased customer satisfaction by providing the ability to accurately forecast through personalized dashboards.
- Introduced digital self-servicing that enabled Account Managers to concentrate on improving and expanding relationships.
- Increased efficiency of Customer Support Reps (CSRs) by producing custom dashboards to highlight regional information and KPI’s.
- Enabled CSR’s to leverage GenAI to respond to customer service inquiries.
- Reduced operating costs by allowing customers to remit payment online.
- Allowed Braskem customers to control costs, optimize delivery and adhere to safety specs, by providing the ability to ‘load’ their own trucks when needed.
- Aided Braskem to better plan manufacturing demands through forecast data analysis.
Benefits and Results
50% of global sales are via the EDGE digital commerce platform.
30,000 hours/year saved by eliminating manual processes.
70% of Braskem’s total customer base utilize the EDGE platform.
Introduced self-service capabilities, reducing demand on Braskem personnel.
Expertise
Advisory Services
Digital Commerce
Cloud Enablement
Data and AI Services
Managed Services
