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Business Objective

Braskem, Latin America’s largest petrochemical company, collaborated with AAXIS to modernize its traditional, mostly offline operations. This strategic partnership, established in 2018, facilitated Braskem’s transformation into a digital leader, driving innovation in customer engagement practices.


Leveraging ORO Commerce, AAXIS built a scalable omnichannel digital commerce platform that helped Braskem transform the way they interacted with their customers.  Branded by Braskem as the EDGE platform, the digital presence offered critical real-time sales order and shipment tracking information to both customers and inside sales teams.

  • Improved operational efficiency by shifting customers away from manual processes to digital ordering.
  • Increased customer satisfaction by providing the ability to accurately forecast through personalized dashboards.
  • Introduced digital self-servicing that enabled Account Managers to concentrate on improving and expanding relationships.
  • Increased efficiency of Customer Support Reps (CSRs) by producing custom dashboards to highlight regional information and KPI’s. 
  • Enabled CSR’s to leverage GenAI to respond to customer service inquiries. 
  • Reduced operating costs by allowing customers to remit payment online.
  • Allowed Braskem customers to control costs, optimize delivery and adhere to safety specs, by providing the ability to ‘load’ their own trucks when needed.
  • Aided Braskem to better plan manufacturing demands through forecast data analysis.

Benefits and Results

50% of global sales are via the EDGE digital commerce platform.

30,000 hours/year saved by eliminating manual processes.

70% of Braskem’s total customer base utilize the EDGE platform.

Introduced self-service capabilities, reducing demand on Braskem personnel.


Advisory Services

Digital Commerce

Cloud Enablement

Data and AI Services

Managed Services

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