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Business Objective

Guitar Center, the largest musical instrument retailer in the United States, has partnered with AAXIS for over 14 years to implement omni-channel retail for 5 digital branded sites, with over 300+ physical stores, multiple distribution centers, and millions of products. 


AAXIS provides a highly scalable, performant, and full omni-channel experience for multiple brands under the Guitar Center umbrella.   

  • Improved customer satisfaction and streamlined operational costs for order fulfillment by providing accurate pricing and real-time availability information for millions of SKUs. 
  • Enhanced customer satisfaction and reduced operational costs with the convenience of purchasing items from anywhere. This is achieved through efficient shipping to homes or rapid retrieval via in-store/curbside pickup. 
  • Effectively managed serialized SKUs, particularly for high-end custom music instruments, serving as a differentiator and a way to combat theft of valuable items. 
  • Established a unified source of truth for pricing and intricate promotion discounting across various enterprise endpoints through APIs
  • Streamlined in-store operations with an iPhone tap-to-pay express checkout app, freeing up store associates for more personalized customer assistance.
  • Leveraged real-time streaming analytics data via an Apache Pinot implementation, enabling the business to make informed decisions and take immediate actions.

Benefits and Results

Streamlined technology stack for all B2B/B2C digital selling channels.

Enabled full omni-channel ordering workflow to improve customer experience.

Enabled enterprise services for cart, pricing and promotions.

Implemented an online Lessons and Scheduling platform which was critical during the pandemic.

Created an in-store checkout mobile app which increased customer satisfaction and freed up store associates.


Advisory Services

Digital Commerce

Cloud Enablement

Data and AI Services

Managed Services

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