Resource Library
Business Objective
VTR, a subsidiary of Liberty Latam, is positioned as one of the largest Internet providers in Chile. VTR partnered with AAXIS to address critical performance issues on their website and mobile app, characterized by slow response times and overall inefficiency. AAXIS was also commissioned to improve the lead generation and lead management processes internally.
Execution
VTR partnered with AAXIS to transform their technological infrastructure and customer experience to meet the demands of today’s dynamic market.
- Performed a comprehensive performance and architectural assessment of VTR’s technology stack.
- Crafted a cutting-edge architecture based on the assessment’s insights.
- Executed the implementation of the new technology architecture to elevate site performance.
- Evaluated existing lead generation and management systems/processes for optimization.
- Created a digital channel for mobile products, leveraging an industry-leading commerce platform. Introduced a fresh digital experience utilizing a top-tier CMS.
- Successfully migrated their legacy commerce platform to an industry-leading solution.
Benefits and Results
Increased customer acquisition through the creation of a highly scalable digital platform.
Optimized lead flow by revamping the lead management system.
Increased customer engagement due to an improved digital experience.
Reduced call center costs by optimizing call routing from digital channels.
Expertise
Advisory Services
Digital Commerce
Cloud Enablement
Data and AI Services
Managed Services
