Resource Library

Business Objective

Zenni Optical, the world’s largest online eyewear retailer, partnered with AAXIS to recreate an in-person customer buying experience online.

Three key early differentiators AAXIS enabled:

1. Successfully designed and implemented a modern eCommerce site to provide customers an effortless experience to shop RX and non-RX eyewear online.

2. Streamlined the checkout process for prescription customers by enabling them to conveniently input RX details, eliminating the need for paperwork and email submissions.

3. Embraced Algolia to further enhance the overall customer journey on Zenni’s digital platform with faster, more relevant search results, ensuring customers find the perfect pair of glasses with ease.

Execution

AAXIS designed and implemented a highly scalable digital commerce solution, built on the Oracle Commerce platform, that could accommodate significant increases in site traffic and order volume. This scalable new solution allowed Zenni to expand its marketing strategy by enabling Customer Service and Marketing Teams to make content and merchandising updates quickly without intervention by IT resources.

Implemented a consolidated search experience with Algolia AI Search that resulted in Revenue from search increasing by 34%, and Search AOV increasing by 16%.
Introduced a Visual Search feature to allow consumers to upload photos of themselves with frames they love so they can find similar product options.
Increased revenue through performance improvements that allowed Zenni to advertise across various channels more aggressively.
Deployed a new loyalty program successfully before the holiday season to increase holiday sales and customer retention.
Reduced the number of invalid orders by developing a frame measurement capability on the product detail pages.
Improved search performance as well as the quality and quantity of website traffic by integrating with Algolia.