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Distribution and Manufacturing

Unleashing Innovation with Cutting-Edge eCommerce Strategies and Solutions 

Trusted by Industry Leaders

The distribution and manufacturing industries are undergoing a significant transformation, and embracing digital solutions is a strategic necessity. Distributors and manufacturers need to act now to stay efficient and connected, as digital integration is the key to long-term success. 

AAXIS at Distribution and Manufacturing Events

LAS VEGAS, NV
FEB 27-29, 2024
LAS VEGAS, NV
FEB 27-29, 2024
San Francisco & Salesforce+
MAR 6-7, 2024

Distribution and Manufacturing Expertise

Innovating Digital Enablement for Complex B2B Enterprises
Traditional B2B organizations often lack mature digital capabilities, leading to lost sales and a competitive disadvantage, particularly in the MRO sector.

AAXIS has a proven track record of successful enablement for our B2B enterprise clients. We excel in streamlining integration with complex ERP systems (including homegrown systems), optimizing search functionalities for large catalogs (million+ SKUs), facilitating S2S (punchout) transactions, ensuring real-time inventory visibility, streamlining order approval processes, enabling online bill payments, and delivering mobile apps with essential tools tailored for B2B customers.
Streamlining Customer Experiences Across All Channels
Many B2B enterprises face the challenge of inconsistent customer experiences across various channels and touchpoints, including online commerce, offline sales contacts, mobile sites/apps, S2S (punchout), and showrooms.

AAXIS has developed a systematic solution to implement a streamlined customer experience, overcoming all obstacles. We deliver consistent experiences and real-time data for order tracking, status updates, delivery estimates, and product availability. Our approach boosts revenue by reducing reliance on account management and customer service calls.
Consolidating Technology Ecosystems Following an Acquisition
Acquisitions are common in manufacturing and distribution. Integrating new systems and onboarding customers to different platforms can be costly and challenging.

AAXIS has developed a comprehensive framework to streamline both business operations and technology. We specialize in consolidating technology ecosystems, including ERPs, supply chains, digital commerce, and customer services, particularly in cases of acquisitions. Our focus is on onboarding customers with consistent experiences and effective data management.
Optimizing Pricing Complexities for a Seamless Customer Experience
Presenting the right price for each customer at the right moment isn’t easy, especially with millions of customers and diverse rules for each one.

AAXIS has developed and implemented a high-performance pricing solution, ensuring accurate pricing throughout the customer purchase journey. This has helped increase customer retention and conversion rates for our customers.
Tailored Solution for Customer Hierarchies
Managing customer hierarchy complexities, especially for large enterprises with multiple divisions, locations, and departments, presents various challenges.

AAXIS provides customized and flexible solutions to handle customer hierarchy complexities and to streamline the sales process. Our approach includes access controls, user management, and organizational structure management.

Manufacturing and Distribution Expertise

Innovating Digital Enablement for Complex B2B Enterprises
Streamlining Customer Experiences Across All Channels
Consolidating Technology Ecosystems Following an Acquisition
Optimizing Pricing Complexities for a Seamless Customer Experience
Tailoring Solution for Customer Hierarchies

Customer Spotlights

Case-study-1
Case-study

Business Objective

Ferguson, the largest distributor of plumbing supplies in North America, partnered with AAXIS in 2013 to establish a digital B2B presence. AAXIS crafted a seamless, multi-brand digital commerce platform, enabling B2B customers to effortlessly connect with and order supplies from Ferguson’s diverse range of brands online.

Execution

Ferguson’s digital channel competitive market advantage was empowered by the highly scalable B2B/B2C digital commerce platform developed by AAXIS.

  • Established an online presence to provide a consistent B2B customer ordering experience that reduced human errors.
  • Integrated with complex ERP systems to align business operations and data management processes for reliable customer, inventory, and pricing information across multiple channels.
  • Improved conversion rates and ensured contract pricing compliance by building complex pricing logic for over 1 million customers and 2 million products enabling Ferguson to offer the right price at the right time.
  • Empowered customers with rapid product discovery through advanced search algorithms, offering a comprehensive list of attributes, imagery, and technical data.
  • Created a personalized mobile app experience to provide Account Teams with on-the-go access to accurate pricing, real-time inventory, product availability, and ordering functionality.
  • Created a new revenue channel by establishing S2S (System to System) punchout capabilities to allow other B2B enterprises to automate purchasing, approval and invoicing.
  • Reduced order cancellations by enabling accurate real-time inventory to allow customers to plan and /manage product delivery times more efficiently.
  • Boosted revenue by streamlining and consolidating customer and order history data following various acquisitions.

Benefits and Results

Increased self-service, reducing reliance on Ferguson personnel. 

Generated additional revenue with the creation of mobile and punchout channels. 

Streamlined onboarding for acquired brands, boosting efficiency. 

Increased conversion rates with robust, reliable search, and product data. 

Enhanced cash flow processes through online invoicing and payments. 

Expertise

Advisory
Services

Digital
Commerce

Cloud
Enablement

Data and AI Services

Managed
Services

Business Objective

Toshiba, a global leader in the electronics industry, formed a strategic partnership with AAXIS to address the challenges of high operational costs and outdated eCommerce functionality.

Execution

AAXIS developed an integrated and globally scalable platform that centralized customer service, sales, marketing, and digital commerce. This solution not only streamlined Toshiba’s operational processes but also revitalized their customer service approach.

  • Reduced fraud by enabling address verifications, robust payment solutions and real-time fraud monitoring.
  • Improved customer satisfaction by providing a full suite of order management capabilities including fulfillment status, line-item revisions, split shipments and tracking, RMSs, exchanges, rebates and refunds.
  • Created additional revenue opportunities by providing service agents and sales representatives with a unified view of customer orders and opportunities for cross-sell and up-sell products.
  • Provided accurate and consistent experiences across all digital touchpoints including online commerce, servicing, sales, marketing and system-to-system applications by creating a universal product configuration engine.
  • Aided first time buyers by introducing customer impersonation capabilities to allow co-shopping and assistance through a complex buying journey.
  • Increased customer service efficiency by allowing agents to work with the commerce business team to see real-time merchandising actions such as pricing adjustments, inventory, promotions and upsell recommendations.
  • Optimized operations by benchmarking outbound team performance and effectiveness through reports and analytics.

Benefits and Results

35% increase in online conversion rate due to personalized customer experience (CX)

20% revenue increase on desktop. 

20% increase in customer acquisition from SEO enhancement. 

Significant improvements in operational efficiency. 

Expertise

Advisory
Services

Digital
Commerce

Cloud
Enablement

Data and AI Services

Managed
Services

Business Objective

Beacon, the largest publicly traded distributor of roofing materials and complementary building products in the US and Canada, has an established partnership with AAXIS since 2015.  AAXIS was brought on to quickly establish a responsive online commerce channel for placing orders and checking order status while at a job site.

Execution

AAXIS provides a highly scalable, responsive digital commerce site integrated with delivery tracking, product recommendations, rebates/rewards and store locator services that are essential to ensuring products are available to contractors when and where they need them.

  • Established an online ordering presence utilizing an AAXIS built accelerator/framework to grow the digital commerce channel.
  • Increased annual online order volume by developing microsites to sell products under different sub brands.
  • Increased customer satisfaction by creating a centralized product portfolio by regional availability so customers could pick up from a store closest to their job site.
  • Created a seamless customer experience by pricing alignment between online and offline orders.
  • Shortened the order process by integrating with Hover 3D via web services to quickly determine cost estimates based on drone technology.
  • Optimized the payment settlement process by integrating loyalty rewards through an API and payment integration through tokenization.

Benefits and Results

Annual order volume grew over 1000% and Average order value increased by 3000%. 

Active daily site users increased by 350%. 

Digital channel revenue grew to 15% of overall sales.  

Increase in self-service which led to an increase in customer satisfaction.   

Optimized customer support freeing agents for higher-level tasks.  

Expertise

Advisory Services

Digital Commerce

Cloud Enablement

Data and AI Services

Managed Services

Interested in learning more?​
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Innovating Digital Enablement for Complex B2B Enterprises
Traditional B2B organizations often lack mature digital capabilities, leading to lost sales and a competitive disadvantage, particularly in the MRO sector.

AAXIS has a proven track record of successful enablement for our B2B enterprise clients. We excel in streamlining integration with complex ERP systems (including homegrown systems), optimizing search functionalities for large catalogs (million+ SKUs), facilitating S2S (punchout) transactions, ensuring real-time inventory visibility, streamlining order approval processes, enabling online bill payments, and delivering mobile apps with essential tools tailored for B2B customers.
Streamlining Customer Experiences Across All Channels
Many B2B enterprises face the challenge of inconsistent customer experiences across various channels and touchpoints, including online commerce, offline sales contacts, mobile sites/apps, S2S (punchout), and showrooms.

AAXIS has developed a systematic solution to implement a streamlined customer experience, overcoming all obstacles. We deliver consistent experiences and real-time data for order tracking, status updates, delivery estimates, and product availability. Our approach boosts revenue by reducing reliance on account management and customer service calls.
Consolidating Technology Ecosystems Following an Acquisition
Acquisitions are common in manufacturing and distribution. Integrating new systems and onboarding customers to different platforms can be costly and challenging.

AAXIS has developed a comprehensive framework to streamline both business operations and technology. We specialize in consolidating technology ecosystems, including ERPs, supply chains, digital commerce, and customer services, particularly in cases of acquisitions. Our focus is on onboarding customers with consistent experiences and effective data management.
Optimizing Pricing Complexities for a Seamless Customer Experience
Presenting the right price for each customer at the right moment isn’t easy, especially with millions of customers and diverse rules for each one.

AAXIS has developed and implemented a high-performance pricing solution, ensuring accurate pricing throughout the customer purchase journey. This has helped increase customer retention and conversion rates for our customers.
Tailored solution for Customer Hierarchies
Managing customer hierarchy complexities, especially for large enterprises with multiple divisions, locations, and departments, presents various challenges.

AAXIS provides customized and flexible solutions to handle customer hierarchy complexities and to streamline the sales process. Our approach includes access controls, user management, and organizational structure management.