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Retail

Elevating Retail through Seamless Integration and Innovative Solutions

Trusted by Industry Leaders

Enhance your retail experience with AAXIS. Seamlessly integrate customer journeys, ensuring consistency in aesthetics, pricing, and inventory. Anticipate and exceed expectations through a streamlined shopping experience. Your partner in omnichannel retail excellence.

Retail

Omnichannel Inventory Management  

Optimize customer experiences across all channels with omnichannel inventory management. Customers, using various devices and touchpoints, expect a consistent view of availability and inventory. This approach synchronizes inventory data across digital commerce, ERP, OMS, warehouse, and in-store POS, ensuring a unified experience for customers and scalability for large companies. Stay competitive with a central system that scales with customer demands and provides the most up-to-date information on availability. 

Pricing and Promotions   

Harmonize your pricing and promotion strategy for a seamless omnichannel experience. Customers expect uniform pricing online and in-stores which builds trust and eliminates confusion. This consistency not only enhances the customer experience but also reinforces the retailer’s brand image. Unified pricing streamlines inventory management, reducing complexities associated with managing different pricing structures. Create a reliable shopping experience that encourages customer loyalty and satisfaction with a harmonized pricing approach.

Personalization  

Enhance customer journeys with personalized experiences. Leveraging data from preferences, recent activities, and similar customers, retailers develop algorithms for predicting relevant user experiences. This not only minimizes user frustration but also drives high conversion rates and retention. 

Search and Guided Navigation

Discover products effortlessly through a dynamic combination of search and guided navigation. A well-tuned search engine provides personalized quick access with highly responsive type ahead/auto-complete and keyword search. Guided navigation enables customers to progressively filter and refine product lists, offering dynamic filtering, visual navigation, and personalized facets for an enhanced experience.

Precise Shipping and Custom Delivery Options  

Ensure customer satisfaction by offering fast and precisely scheduled shipping options. Provide multiple choices with exact delivery times, empowering customers to make informed purchase decisions. Additionally, meet expectations by offering well-defined timelines for in-store pickups.

Retail

Omnichannel Inventory Management
Pricing and Promotions
Personalization
Search and Guided Navigation
Precise Shipping and Custom Delivery Options

Customer Spotlight

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Business Objective

Guitar Center, the largest musical instrument retailer in the United States, has partnered with AAXIS for over 14 years to implement omni-channel retail for 5 digital branded sites, with over 300+ physical stores, multiple distribution centers, and millions of products. 

Execution

AAXIS provides a highly scalable, performant, and full omni-channel experience for multiple brands under the Guitar Center umbrella.   

  • Improved customer satisfaction and streamlined operational costs for order fulfillment by providing accurate pricing and real-time availability information for millions of SKUs. 
  • Enhanced customer satisfaction and reduced operational costs with the convenience of purchasing items from anywhere. This is achieved through efficient shipping to homes or rapid retrieval via in-store/curbside pickup. 
  • Effectively managed serialized SKUs, particularly for high-end custom music instruments, serving as a differentiator and a way to combat theft of valuable items. 
  • Established a unified source of truth for pricing and intricate promotion discounting across various enterprise endpoints through APIs. 
  • Streamlined in-store operations with an iPhone tap-to-pay express checkout app, freeing up store associates for more personalized customer assistance. 
  • Leveraged real-time streaming analytics data via an Apache Pinot implementation, enabling the business to make informed decisions and take immediate actions.

Benefits and Results

Streamlined technology stack for all B2B/B2C digital selling channels.
Enabled full omni-channel ordering workflow to improve customer experience.
Enabled enterprise services for cart, pricing and promotions.
Implemented an online Lessons and Scheduling platform which was critical during the pandemic.
Created an in-store checkout mobile app which increased customer satisfaction and freed up store associates.
Expertise

Advisory
Services

Digital
Commerce

Cloud
Enablement

Data and AI Services

Managed
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Omnichannel Inventory Management  

Optimize customer experiences across all channels with omnichannel inventory management. Customers, using various devices and touchpoints, expect a consistent view of availability and inventory. This approach synchronizes inventory data across digital commerce, ERP, OMS, warehouse, and in-store POS, ensuring a unified experience for customers and scalability for large companies. Stay competitive with a central system that scales with customer demands and provides the most up-to-date information on availability. 

Pricing and Promotions   

Harmonize your pricing and promotion strategy for a seamless omnichannel experience. Customers expect uniform pricing online and in-stores which builds trust and eliminates confusion. This consistency not only enhances the customer experience but also reinforces the retailer’s brand image. Unified pricing streamlines inventory management, reducing complexities associated with managing different pricing structures. Create a reliable shopping experience that encourages customer loyalty and satisfaction with a harmonized pricing approach.

Personalization  

Enhance customer journeys with personalized experiences. Leveraging data from preferences, recent activities, and similar customers, retailers develop algorithms for predicting relevant user experiences. This not only minimizes user frustration but also drives high conversion rates and retention. 

Search and Guided Navigation 

Discover products effortlessly through a dynamic combination of search and guided navigation. A well-tuned search engine provides personalized quick access with highly responsive type ahead/auto-complete and keyword search. Guided navigation enables customers to progressively filter and refine product lists, offering dynamic filtering, visual navigation, and personalized facets for an enhanced experience.

Promised Shipping Dates  

Ensure customer satisfaction by offering fast and precisely scheduled shipping options. Provide multiple choices with exact delivery times, empowering customers to make informed purchase decisions. Additionally, meet expectations by offering well-defined timelines for in-store pickups.